Top 10 FAQ about GA4
GA4 offers a wide variety of features that can be used to achieve more accurate analytical results, however all of these functionalities need to be configured correctly. Bellow the 10 most asked question.
1. What is GA4?
GA4 stands for Google Analytics 4, is the newest and most recent version of Google’s web analytics tool. Considering its improved features and capabilities, this sophisticated application makes website data tracking and analysis easier.
2. How is GA4 significantly different from previous versions?
GA4 has a more streamlined and flexible data model, focused on event-based tracking and cross-device measurement. In addition you have here other key differences between GA4 and its previous versions.
- Updated user interface and data model
- Enhanced cross-device tracking
- Emphasis on machine learning and artificial intelligence – AI
- Integrated with Google Ads
- Customizable reporting options
3. How do I set up GA4?
Before setting up GA4 for your website, you will need to create a new property in Google Analytics. It tracks data from both websites and mobile apps, making it suitable for all types of businesses.
Setup Process
Step 1: Create a Google Analytics account
Step 2: Set up GA4 property
Step 3: Install GA4 tracking code
Step 4: Set up goals and events
Step 5: Customize your GA4 dashboard
Step 6: Explore advanced featu
4. What is the purpose of GA4?
GA4’s goal is to support website owners and marketers in tracking and analyzing user behavior as well as user interactions on their website or application, thereby helping them use this data to make data-driven decisions for their business.
5. What are some key metrics to track in GA4?
A number of key metrics are provided in order to allow structured tracking based on the needs of the business. Among the key metrics
- Sessions
- Users
- Pageviews
- Average Session Duration.
- Bounce Rate
- Conversion Rate
- Event Tracking
- Goal Completions
- Retention Rate
- Acquisition Channels
6. Can GA4 be used for mobile app tracking?
Yes, GA4 can be used for both website and mobile app tracking, making it a more comprehensive platform for cross-device measurement.
7. What is an event in GA4?
An Event in GA4 is a specific user action that is tracked and recorded by Google Analytics. These actions can include clicks, downloads, video plays, scrolls, and more. Unlike the traditional page views and sessions tracking in the previous version of GA, events provide a more detailed and comprehensive view of the user’s actions on the website or app.
8. How does GA4 use machine learning?
The application of machine learning in GA4 is in data collection and processing. GA4 uses machine learning algorithms to process and organize data from multiple sources, such as websites, apps, and offline interactions. But also GA4 uses machine learning algorithms to segment audiences based on their behavior, interests, and interactions with a business.
9. Can I import data from others sources into GA4?
Yes, GA4 allows for data import from other sources, such as CRM systems or marketing automation tools, to provide a more complete view of user behavior.
10. Is there a cost to use GA4?
No, GA4 is a free platform offered by Google Analytics. However, there are other capabilities that come at a cost. Some funcionalities associated with advanced features or premium support offered by Google Analytics 360, which is the paid version of Google Analytics.
